Posts

Wellness tourism is booming. But you don’t have to be a health spa to take advantage of this trend in travellers. Here are some ideas that any hotel can implement to help appeal to the wellness tourist:

Promote good sleep

As a hotelier, you know that getting a good night’s sleep is a key factor in getting a good review and seeing repeat business. Whilst you may already be proud of the quality of your bedrooms, are you using it in your marketing?

Getting good sleep is paramount to health and wellbeing just as getting exercise and eating a balanced diet. So, go the extra step and help achieve a high sleep quality for your customers:

  • Help your guests avoid caffeine and alcohol before bedtime. A fruit and oat smoothie is a better option than a nightcap as the oats and dairy contain sleep-inducing compounds. 
  • Blackout curtains and/or eyemasks will help eliminate unwanted light
  • With people coming and going, it isn’t always easy to reduce noise levels, especially in urban areas. So how about complimentary ear plugs for all your guests?
  • Give your guests the option of no TV in their room.

You can help set the mood from the very moment your guests arrive and create a relaxed lobby. The use of plants and greenery to bring your guests closer to nature will have a beneficial effect. 

Review your menu

One of the best things about staying in a hotel is someone else does the cooking (and the washing up). For many travellers, this is an opportunity to indulge. However, for a wellness hotel, this may be an opportunity to indulge your guests in healthier options as well: 

  • Ensure you offer healthy, balanced meal options on your menu.
  • Consider including calorie information. This helps your wellness guest make informed choices about when they indulge.
  • Local and organic produce has long been a staple for many hoteliers and is a must for a wellness hotel. To push this further, you could include information about the local producers such as the ethics behind their business.
  • Include more plant-based choices on your menus – and make them accessible. How about an indulgent (and not particularly healthy) vegetarian main course? Better for the planet but also good for the soul. Avoid treating gluten-free or vegan options as afterthoughts. 

Find out about wellness activities in your area

What is there to do near you that would appeal to a wellness traveller? Activities or experiences that will help relax or enlighten are perfect and why not try them out yourself first so you can give informed advice. Show your prospective guests there are lots to choose from near your hotel. It also helps create a stress-free experience when you’ve done the legwork. Activities to consider include:

  • Yoga, meditation or alternative therapies.
  • Walking groups or maps for local walking routes or sightseeing tours
  • Expressive and creative activities such as drawing or painting classes, craft experiences like weaving or woodworking.

You can also bring the activities to your guests and organise events in your hotel.

Dare to drop the WiFi?

Whilst ditching guest WiFi altogether might be a bit drastic, how about a technology-free zone somewhere in your hotel. No phones, tablets or laptops allowed. This helps create a relaxing and stress-free zone for travellers looking to escape.

Got gym facilities? Promote them.

Whilst fitness is probably secondary to relaxation, exercise and mental health are closely connected. And a hotel gym is a great asset so make sure your guests know about. However, perhaps consider the choice of words when promoting your gym. To attract a wellness traveller, its often more about de-stressing and being active than it is about working out or getting ‘pumped’.

If you don’t have gym facilities, is there a local gym that offers day passes? How about the optional extra for guests to have an exercise bike or a yoga mat in their room for the duration of their stay? Make sure you have a solution for the physically active wellness tourist.

What to take away for your Wellness Hotel

Wellness isn’t all about exercise and healthy eating. It’s a holistic approach to looking after the mind and body. So take a step back and think about what really makes people feel happy and healthy and implement that in your business.

Floresy can help set the mood with some well-chosen artificial plants and trees. Our products are low-maintenance, realistic and perfect for your wellness hotel vibe.

 

Wellness tourism has a global worth of $639 billion. In 2017, there were over 830 million wellness trips representing 17% of all global tourism. Plus the average wellness traveller spends more per trip than the average tourist. Spending by wellness tourists is 53% more when travelling internationally and 178% more for domestic travel.

What’s more, is the forecast for growth. Global wellness tourism is growing at an annual rate of 7.5% which is notably faster than the overall tourism growth prediction. The industry’s value is set to reach $919 billion by 2022 and surpass the 1 billion wellness trips per year.

So why is wellness tourism growing so fast?

What is Wellness Tourism?

Wellness tourism is a vacation, holiday or short break that puts your wellbeing at the centre of your experience. Travellers seek to relieve stress, regain a balance, pursue a personal passion or life goal or to simply kick-start a new healthier lifestyle.

Examples of a wellness trip include:

wellness tourism infographic

Wellness tourism infographic

  • Holidays that give the opportunity for reconnecting with nature either through their location or through activities they offer such as 
  • Yoga retreats are popular choices as they combine physical and spiritual stimulation with relaxation, calm and inward reflection.
  • Activity-based holidays aimed at those seeking physical exhilaration.
  • Creative-themed holidays where travellers can attend creative writing boot camps or artists’ retreats.
  • Cultural experiences that seek to connect people with other cultures or religions. 

Wellness destinations are not health farms where the objective is weight loss. Neither is it travelling to another country seeking medical treatment. A wellness hotel – one that promotes quality sleep, healthy food and freedom from stress is a simple example of a wellness destination.

So, why is wellness tourism growing so fast?

Wellness is the tonic to the stresses of modern life and is a growing trend. Wellness dumps the fad diets and fitness crazes for a more holistic approach to health. People are realising that they are in control of their own good health. 

Wellness promotes healthy ageing

Our population is ageing. In 2015, 12.3% of the world’s population was aged 60 or over. That’s around 901 million people. By 2030, this is projected to increase to 1.4 billion or 16.4% of the world’s population. And he over 85s age range will show the biggest growth.

The baby boomer generation, those currently in their 60s and early 70s, want good health to get the best out of their later years. Plus they have the money, time and conviction to make their health goals a priority.

Being in better health as we age means that our growing population will not create an equal impact on healthcare. We don’t want to be a burden or to lose purpose as we age, and the pursuit of wellness allows us to remain independent and vibrant.

Wellness empowers people

The pursuit of wellness is not dependent on firstly consulting healthcare professional. People are able to make well-informed, proactive decisions about their lives independently.

One of the biggest shifts in healthcare is the balance or power or knowledge between a patient and their doctor. The wealth of information available to us as individuals is partly responsible for this shift.

People are realising that prevention is better than cure. So improving our health means that we are in control of our health choices. We are less dependent on a prescription or drug and therefore a faceless, third party like Big Pharma.

The wellness industry is booming

Naturally, as the overall wellness industry grows so too does wellness tourism. The popularity of mindfulness apps and plant-based diets are growing and many aspects of wellness are accessible and low cost.

Wellness brings global philosophies

Exploring other cultures can give a traveller a connection to the past, a fresh understanding of themselves or a simple sense of the one world identity. New ways of thinking can bring rejuvenation and a new zeal for life. We can access tai chi in Western countries but nothing beats the authenticity of morning practice in Bejing, for example.

How can Floresy help?

We can help create a welcoming environment for your wellness guests using our experience as interior plant landscapers. Wellness tourists may have expectations on the style and quality of the venues they choose and we can help your business meet that expectation. Find out more about our artificial plants for hotels or contact us today to speak to one of our customer managers.