Posts

Define doorways using this simple design trick

First impressions really do count when your business relies on attracting customers from the street – whether you are a retailer or in the hospitality trade. So the most important area of business premises is, therefore, the doorway. In one cursory glance from a passer-by, you need to be able to communicate what your business is and who your clients are.

A very popular technique for defining the entrance to your premises is to use a pair of trees or plants. Placing the plants in matching containers either side of the door or porch will demark and frame the doorway. Whether you use boxwood or olive or whether it’s a standard or a natural shape, it’s a quick and easy to achieve a polished look.

Traditional and formal doorways

Nothing creates a traditional, elegant and refined look to an entranceway like a topiary of classic clipped boxwood. Symmetry is important with any formal look. These plain grey planters, neat box and black door make an imposing and professional entranceway.

It is not an inviting look. It suggests authority and power and that only a select few may enter. Perfect for a members-only club.

Formal Front Door with boxwood trees

Neat boxwood, grey planters and a big black door.

 

Executive hotels also want to appear exclusive but need a softer image to invite in the right kind of clientele. The Marignan Hotel in Paris uses these impressive planters to create a more contemporary look to this very formal entrance. Doubling up on the pairs of plants doubles the impact. And having a doorman is always impressive too.

Marignan Hotel Paris Entranceway

A very impressive facade at the Marignan in Paris

Modern and clean doorways

When you are a retailer, attracting customers in from the street is crucial to your success. Framing a doorway with symmetrical planting will give a sophisticated look but it also needs to be inviting. 

The Hudson Grace store in San Fransisco uses a classic-shaped topiary to frame the door whilst retaining a modern, clean look.

Classic contemporary topiary Doorway

Hudson Grace Shop Front Doorway with a classic yet contemporary topiary

This Dior shop front still conveys sophistication and refinery. However, the harsh formal look is softened by the addition of the pretty whites flowers and the wooden planters. The coordinating pale grey and white painted shop front echoes the tones of the wooden planters and flowers.

Dior Shop Front Doorway

The formal yet appealing image helps attract customers into your shop.

Warm and homely doorways

Humble Pie Whitby Doorway

Humble Pie shop in Whitby uses galvanised tin planters

So, the severity of this formal look is easily adapted to create a warm and inviting exterior. Combine the main tree or shrub with flowers. Change the planter for something informal. Humble Pie in Whitby (above) uses galvanised tin planters to decorate their shop front. Adapting the classic look by placing both trees central to the shop window, most likely due to space. Serena Lily’s home decor store uses re-purposed beer barrels as planters. This hotel in Province, Crillon le Brave, uses worn terracotta pots. The black and white shop front (photo by Mackenzie Horan) uses wooden containers in black to match the awning. The planting is softened by sweet little colourful flowers.

Standard Trees available at Floresy

Floresy design, make and sell a variety of trees perfect for use defining any doorway:

This classic long trunk olive at 210cm tall will add an instant wow factor to any premises entrance. Perfect on its own in an equally impressive container.

The Croton Artificial Tree has a unique appearance with a variegated leaf tinged with brown for a very natural look. It comes in two heights (150cm and 180cm) and would be great for a relaxed and tropical style restaurant.

The fabulous Ginkgo tree is 190cm and has an interesting leaf shape and a vibrant mid-green colour. It has a sunny feel and would be perfect for any cheerful and happy shop front.

One of Floresy’s many Ficus trees, this particularly bushy product is 120cm and would create a traditional topiary look, outside a hotel or office building.

 

,

Case Study: Adding height with a shopping centre display

Floresy is proud to present this arrangement which was on display at Millennium Hall during the summer of 2017. The theme for this brief was Holidays and Powerful Colours.

About Millenium Hall

The Millennium Hall is a shopping centre in Rzesow, Poland with over 1.18 million square feet of floor space. More than 250 clothing retailers occupy the units including global brands such as Lacoste, H&M and Nike. Plus many more restaurants, coffee shops and eateries.

The shopping centre is known for its complex ceiling architecture and was designed by Studio 5 Architects. The main challenge was balancing the acoustics and light in such a large and busy space. The mall is divided into multiple passageways, each with varying ceiling types and heights. The result is high-volume walkways with acoustic comfort and various light sources that add texture and interest. Develop Investment Sp. z o.o. completed construction in July 2011. 

Floresy in Full Bloom

Floresy’s concept was to meet the challenge head-on with a riot of summertime colour. Pinks, yellows, purples and oranges flood the central stairway within the mall with joy and humour. The dark green foliage defines the bright colours and helps them stand out within this sunlit space.

The vertical height of the shopping centre display area stretches the full four floors. To fill this impressive space, Floresy suspended the arrangements from the ceiling with cables.

The centrepiece of the display is a shop mannequin. Her inclusion reflects those used in the window displays of the retailers in the mall. Her dress has a long, flowing skirt made from flowers, greenery and tulle fabric. She is adorned with a hot pink garland of flowers around her head. Leaves and foliage decorate the cables that suspend her. The overall effect is fun and impressive. She almost looks as if she is swinging from a trapeze or garden swing!

Accompanying the main figure is eight large flower-wreath balls. Each cable again has more foliage decorating it. The hanging decorations mimic vines and creeping plants spilling down into the stairwell.

The complete shopping centre display uses over 400 flower buds and blooms in both the centrepiece and the eight flower-wreath-balls. The spring and summer flowers are from our collection and include peonies, gypsophila and carnations.  The unique design creates a buzz. As the shoppers pass by on their way between floors, the beautiful colours catch their eye. And they are sure to feel a summery sensation.

Summer flower shopping centre display mall

Mall summer flower arrangement in Shopping centre display

Floresy Design for Big Spaces

When designing artificial plant schemes for large spaces such as this shopping centre display, it is important to be bold. Bright colours and large eye-catching designs will have a greater effect than something more subtle.  Designing solutions for spaces like a shopping centre make it necessary to also consider the practical use of the space. And so when done properly, any communal area, such as this staircase, or other areas with a high foot-fall can be included in a design.

Using real flowers in a display such as this would result in a product that was impossible to maintain. Because of our extensive range of artificial flowers and plants, Floresy has the right solution for large-scale displays. Furthermore, our expert planning services mean we can design a display to meet with our customer’s visions.

If you’re thinking of having your space decorated with artificial flowers, you’ve come to the right place! Get in touch to discuss your project as we’re always happy to advise.