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First impressions matter when it comes to Corporate events; delegates could be in attendance from a day to several days, even longer.

Some of the latest reports value the event industry at a staggering £39.1bn with 50% of companies allocating over 20% of their spending on marketing to organising events – therefore, the look is key!

Do you remember the floral arrangements at a recent event you attended?

Did they fit their purpose? Were you impressed? Did they add to your overall experience?

Sadly, floral displays, regardless of the function or event, often miss the mark and overall event design can leave some clients disappointed and not wishing to re-engage with a brand or company.

Understanding What a Corporate Event Entails.

A corporate event is any form of event, hospitality or social activity which is organised or funded by a business entity.

Due to its somewhat broad definition, it is accurate to say that the target audience for corporate events can be as equally comprehensive as they can include:

  • Employees
  • Board members
  • Stakeholders
  • Customers / clients
  • Potential clients

All sorts of companies organise events for a variety of occasions. They may be looking to celebrate, reward, motivate, team build or encourage potential collaboration. Whatever the occasion, there is always an event solution, and this may require some interior or exterior design.

Let’s look at some examples of corporate events:

The Trade Show

 Organisations often attend trade shows as a lead collation exercise. Companies may also choose to host or sponsor a trade show to reinforce their image as an industry leader among those who may be attending. With today’s ferociously competitive market it’s important to create a show-stopping stand and a memorable experience for any potential guess.

Floresy

Areca Palm DeLuxe

Awards and Gala Dinners

These traditional event experiences can be used in multiple ways. If organised by a business they can reward and motivate employees, suppliers, resellers and potential customers by providing awards across several categories to recognise achievements. Businesses will also regularly sponsor and enter industry awards to promote their business, improve their standing in the industry and increase brand awareness. That being said, it’s important to make guests feel welcome and valued.

Floresy

Calla Lily and Orchid Vase Display

 

Experiential Marketing

This marketing is becoming increasingly more popular as businesses look to create a closer bond with their customers. The idea is to immerse attendees within the brand experience and stay on message through a fun and memorable event. By aligning positive emotions with your brand or business, customers are more likely to want to invest in your products or services, which is why it is important to make the experience as interactive as possible. This way delegates will feel emotionally invested in what your company is selling.

Indoor green wall module vertical garden

Wall Mounted Indoor Green Wall

The Product Launch

It’s an exciting time for any company. All the hard work has finally paid off and it’s time to launch the all-important product. After all this work, you need to capitalise on any potential interest. Interest equals leads and leads equal sales.

If managed well, the event will generate media coverage and an industry buzz prior to the actual product release. These days they need to hit the zeitgeist and have a flashy feeling more than just having a large dinner party where guests only get to interact with people near them. If it’s within your budget, you should consider the value of the celebrity or “influencer” appearance as this can also maximise any potential impact with our social media channels. Just be sure to make it on-brand to the product.

Amaryllis corporate events

Modern Eclectic – Amaryllis

Whatever the occasion there will hopefully be important people and potential clients enjoying the bespoke event that you and your team have created. Opportunities to impress don’t present themselves often so this is your moment to impress them!

Floresy’s extensive range of artificial trees and plants includes a collection of artificial boxwood products. Boxwood is also more simply referred to as ‘box’.

What is box?

Box is a small, slow-growing tree or shrub with small, glossy green leaves. Box is a popular choice with gardeners and is often found in the form of neat hedging.

Because of it’s small, dense leaves and slow-growth, Box is also the perfect choice for topiary.

What is topiary?

Topiary is a horticultural practice of training and clipping plants into forming different shapes. The choice of plant isn’t exclusive to Boxwood but usually involves evergreen shrubs of some kind. Laurel and Holly are also popular choices.

Topiary is an ancient practice. In Europe, it dates back to Roman times and is mentioned in Pliny the Elder’s famous book, Natural History.

There is no limit to the shapes you can create. Perhaps only gravity or the gardener’s imagination are the boundaries. More formal shapes include simple rectangular hedging, columns or spheres or ball shapes, sometimes stacked on top of each other. Archways sometimes feature within a row of boxwood hedging.

But animals and crazy shapes are also popular. We may question whether the more wonky shapes were intentional or happy accidents, however.

Bonsai is a specialist form of topiary where plants are clipped to mimic miniature trees.

The benefits of artificial boxwood topiary

As you would expect, Topiary is a labour intensive pursuit. It requires the careful maintenance of the boxwood tree to keep the desired shape looking neat and trim.

Artificial boxwood trees balls don't require pruning.

Artificial boxwood trees don’t require pruning.

Artificial boxwood trees don’t require pruning. There are no dead branches to remove plus they won’t suffer from boxwood blight.

Each topiary shape won’t change and is maintenance-free. So, you will never accidentally trim the wrong branch and ruin the shape.

What Artificial Boxwood Trees are available from Floresy?

Artificial Boxwood Balls

The artificial boxwood range of products starts with balls. Yes, artificial boxwood balls! This classic design is also called Standard Trees or Tree Standards. This is a classic design. Other types of plants that are popular for standards are anything that grows a woody stem including Lavender, Conifers and Fuchsias.

Boxwood balls are either in singles or combine multiple balls on top of each other, sometimes with bare woody stems separating each sphere.

Our artificial boxwood ball trees with single spheres come in miniature 25cm and 30cm sizes. Plus a 100cm deluxe tree and a boxwood ball available in different sizes.

Artificial Boxwood Spirals

Perhaps the most impressive products in our range include these two spiral trees.

The Boxwood Royal Spiral has a very grand appeal with it’s tapering design and impressive 190cm height. Therefore, they are awesome for framing a doorway or creating a central focal point to a display.

By contrast, the boxwood spiral tree is not a mere commoner, however. It’s a quirky and fun design giving it surprising versatility. It’s modern and eclectic and contemporary with a nod to formal gardens of the past.

Artificial Boxwood Trees

Less showy than other forms of topiary, these shapes are great for adding architectural structure to a planting scheme.

The shapes are surprisingly versatile and are perfect for use in both formal, classic gardens/schemes or contemporary/minimalist designs. The boxwood tower tree has a softer shape whereas the boxwood pyramid tree has a more rigid and defined shape.

Floresy for Artificial Trees

Floresy is an industry leader for artificial plants and trees because we have years of design and manufacture experience.

We stock an extensive range of products to suit any budget which includes our popular artificial boxwood topiary. These products make great investments for any hotel especially those with function rooms that cater to weddings.

The Floresy range of artificial plants and flowers includes an impressive choice of tall artificial plants including trees. Here are the Top 5 tallest-of-the-tall artificial plants from Floresy:

5. Classic Long Trunk Olive Tree 210cm

This classic long trunk olive stands at 210cm but is also available in sizes 150cm and 180cm. It’s the smart/casual of our range and can be presented in formal settings but will also elegantly sit with more informal and relaxed venues due to it’s looser topiary shape. Olive trees are often associated with Mediterranean countries and so are also great choices for restaurants specialising in cuisine from that region.

Floresy offers several trees at 210cm including this big-leaved ficus and the ever popular Dracaena Reflexa tree. You can view our range of tall artificial trees here.

Classic Long Trunk Olive Tree

Classic Long Trunk Olive Tree is 210cm

4. Kentia Palm 225cm

Kentia palms are very popular tall artificial plants. They are graceful, tropical plus they are unfussy with their simple fronds. Floresy palms are amazingly life-like and therefore they are popular additions to many offices, lobbies and foyers. Where the long trunk olive has a classic shape, this kentia palm is the classic commercial indoor plant. Little known fact: in London, you are never more than 10 feet from a Kentia Palm…

Artificial deluxe Kentia palm tree

Artificial deluxe Kentia palm tree provides a tropical feel

3. Thin Leaves Braided Trunk Ficus 250cm

Ficus are fig trees. One of the benefits of this particular product is the gnarly braided trunk. They add such realism that these trees deceptively life-like. At 250cm they are impressive by their size alone.

As with all trees, they can act as focal points. But they also work well with the architectural features of a building such as doorways or long walkways. They look especially fabulous in foyers with full height ceilings. However, even with Floresy’s industry-leading realism in the field of faux plants, these artificial fig trees don’t produce actual figs.

Thin Leaves Braided Trunk Ficus

Thin Leaves Braided Trunk Ficus

2. Amazing Braided Trunk Ficus 300cm

 Straight off the back of our thin leaves braided trunk ficus is our Amazing braided trunk ficus. This fig tree is so amazing partly because it comes in an amazing choice of seven sizes from 120cm to 300cm! Its leaves are broader than it’s cousin at No. 3 which gives it a bushier feel.

Three metres in height is a seriously tall artificial plant. So it needs careful consideration as to where it should go. If you like the idea of an impressively big tree like this but you’re working with average ceiling heights, consider using one of the smaller sizes. For a typical 2.4m ceiling height, a product of 210cm will happily fill that space without looking cramped. Three-metre products generally work best is open plan or full ceiling height spaces. 

Amazing Braided Trunk Ficus

A-maz-ing Braided Trunk Ficus

1. Joint First – Bamboo and Wisteria 300cm

Artificial bamboo remains one of our most popular plants. And this product is the tallest bamboo in our range. They’re great as screens or room dividers but at this size, we recommend them for tradeshows and exhibitions.

tall artificial plants bamboo tree

Tall Artificial Plants: bamboo tree 300 cm

Bamboo makes it to the top spot because it is such a popular product. It shares the top spot with one of our most spectacular products, a wisteria in full bloom. This tall artificial plant is probably the reserve of shopping centres or malls, exhibitions or large hotels. Can you imagine sitting under this tree in the food court of your local shopping centre? It’s spring all year round when an artificial tree is in bloom.tall artificial plant wisteria tree 300 cm

This wisteria is an impressive 300cm 

Hopefully, our Top 5 tall artificial plants have both inspired you and informed you about our range of products at Floresy. We are careful to ensure that our customers choose the right plants for their needs. If you are in any doubt about which artificial plant or tree is best for your business or client, please give us a call and we’ll help you make the most informed choice possible.