First impressions really do count when your business relies on attracting customers from the street – whether you are a retailer or in the hospitality trade. So the most important area of business premises is, therefore, the doorway. In one cursory glance from a passer-by, you need to be able to communicate what your business is and who your clients are.
A very popular technique for defining the entrance to your premises is to use a pair of trees or plants. Placing the plants in matching containers either side of the door or porch will demark and frame the doorway. Whether you use boxwood or olive or whether it’s a standard or a natural shape, it’s a quick and easy to achieve a polished look.
Traditional and formal doorways
Nothing creates a traditional, elegant and refined look to an entranceway like a topiary of classic clipped boxwood. Symmetry is important with any formal look. These plain grey planters, neat box and black door make an imposing and professional entranceway.
It is not an inviting look. It suggests authority and power and that only a select few may enter. Perfect for a members-only club.
Executive hotels also want to appear exclusive but need a softer image to invite in the right kind of clientele. The Marignan Hotel in Paris uses these impressive planters to create a more contemporary look to this very formal entrance. Doubling up on the pairs of plants doubles the impact. And having a doorman is always impressive too.
Modern and clean doorways
When you are a retailer, attracting customers in from the street is crucial to your success. Framing a doorway with symmetrical planting will give a sophisticated look but it also needs to be inviting.
The Hudson Grace store in San Fransisco uses a classic-shaped topiary to frame the door whilst retaining a modern, clean look.
This Dior shop front still conveys sophistication and refinery. However, the harsh formal look is softened by the addition of the pretty whites flowers and the wooden planters. The coordinating pale grey and white painted shop front echoes the tones of the wooden planters and flowers.
Warm and homely doorways
So, the severity of this formal look is easily adapted to create a warm and inviting exterior. Combine the main tree or shrub with flowers. Change the planter for something informal. Humble Pie in Whitby (above) uses galvanised tin planters to decorate their shop front. Adapting the classic look by placing both trees central to the shop window, most likely due to space. Serena Lily’s home decor store uses re-purposed beer barrels as planters. This hotel in Province, Crillon le Brave, uses worn terracotta pots. The black and white shop front (photo by Mackenzie Horan) uses wooden containers in black to match the awning. The planting is softened by sweet little colourful flowers.
Standard Trees available at Floresy
Floresy design, make and sell a variety of trees perfect for use defining any doorway:
This classic long trunk olive at 210cm tall will add an instant wow factor to any premises entrance. Perfect on its own in an equally impressive container.
The Croton Artificial Tree has a unique appearance with a variegated leaf tinged with brown for a very natural look. It comes in two heights (150cm and 180cm) and would be great for a relaxed and tropical style restaurant.
The fabulous Ginkgo tree is 190cm and has an interesting leaf shape and a vibrant mid-green colour. It has a sunny feel and would be perfect for any cheerful and happy shop front.
One of Floresy’s many Ficus trees, this particularly bushy product is 120cm and would create a traditional topiary look, outside a hotel or office building.